// service · digital marketing & seo
Digital marketing & SEO
Programmatic SEO, performance creative, paid search, lifecycle automation.
Marketing is the easiest place to spend money you don’t have. We work as a small in-house extension: we audit what’s there, fix what’s broken, find the channel that compounds, and then ride it. We’ve done programmatic SEO that pulled in 2M+ monthly impressions, lifecycle automation that recovered 3× the revenue of the original campaign, and ad creative that beat the agency’s own benchmarks at half the cost. Quietly, in a dashboard, every month.
Stack & defaults
SEO research
Ahrefs / Semrush
Analytics
Search Console + GA4
Paid
Google / Meta Ads
Lifecycle
Customer.io / Loops
CMS
Sanity / WordPress
Frontend
Next.js / Astro
Edge / A-B
Cloudflare
Product analytics
PostHog
What you receive
SEO foundation audit
Tech, content, link-profile audit with prioritized fix list. Done in week one.
Programmatic SEO scaffolds
Templated pages backed by structured data — for marketplaces, directories, comparison sites.
Performance creative
Ad creative built for the funnel, tested in 5-variant batches, optimized weekly.
Lifecycle automation
Onboarding, dunning, win-back, NPS. Set up in Customer.io / Loops, monitored in dashboards.
Monthly growth dashboard
Acquisition, activation, retention, revenue. Same dashboard every month, no surprises.
Quarterly review + plan
What worked, what didn't, what's next. Written, not deck-shaped.
Timeline
Wk 1
Audit
Foundation audit + prioritized fix list.
Wk 2–3
Foundation fixes
Tech SEO, schema, sitemap, Core Web Vitals.
Wk 4+
Cadence
Weekly content + creative + paid; monthly review; quarterly plan.
Ongoing
Compounding
We stay until the channel mix is healthy and your in-house team is set up to keep it.
FAQ
Do you do paid ads, or only SEO?
Both. The retainer is structured so the spend ratio between SEO, paid, and lifecycle moves with what's working — we don't lock you into a channel that's underperforming.
What about content writing?
We can. We have writers who specialize in technical and B2B content. For consumer/lifestyle voice we'll usually subcontract a specialist.
Do you guarantee rankings or conversion lift?
No, and we'll talk you out of any agency that does. We commit to a written plan, weekly cadence, and a monthly review where you can stop us.
Can you work with our existing marketing stack?
Yes. We've worked inside HubSpot, Marketo, Salesforce Marketing Cloud, Customer.io, Loops, Klaviyo, and Mailchimp. We don't insist on tooling changes.