2019
Founded · Sharjah
7+ yrs
On the stack
15+
Shipped projects
98 %
Retention
// 01 — operating principles

How we work, in writing.

01

Ship narrow. Iterate visible.

Every project starts with the smallest production-shaped thing we can deploy. Surface area is the enemy.

02

Estimates are written, not negotiated.

We give you a number. If we're wrong, we wear it. No surprise invoices.

03

Boring tools, defended choices.

We pick stacks we'll still recommend in 2030. We document why.

04

On-call from day one.

We watch what we build. Most clients keep us on for ops past launch.

05

No black-box deliverables.

Repos, dashboards, runbooks — yours from commit one.

06

Fewer, better partners.

We turn down most inbound. We'd rather be deep with you than wide.

// 02 — founders

Two co-founders. One studio.

Ali A. Dhillon, Co-Founder · CTO
Ali A. Dhillon
Co-Founder · CTO

Full-stack engineer and technical leader with 7+ years architecting production systems across fintech, security, AI extraction, logistics, and ERP. Has worked across multiple companies in roles spanning engineering, technical leadership, and DevOps — leading multiple teams and delivering many production-grade projects for clients across MENA, EU, and the US.

Open-source author of the MetaFive Laravel package, used in production by trading platforms with 10,000+ live users.

Ali R. Warraich, Co-Founder · Head of Marketing & Product
Ali R. Warraich
Co-Founder · Head of Marketing & Product

A long-running career in marketing, entrepreneurship, 3D design, and product. Has helped businesses build brands from the ground up, led a gaming studio, and steered multiple tech ventures from concept to launch.

Ran successful marketing campaigns across the UAE for medium and small businesses — over 2 million AED in spend across Meta, Google, and other paid channels, with the analytics rigour to keep the spend honest.

// 03 — where

One office. Two timezones we cover.

HQ · SHARJAH
SPC Free Zone — E311
Sheikh Mohammed Bin Zayed Rd, Al Zahia · UAE
GMT+4 · Sun–Thu · 09:00–18:00
REMOTE
EU & US async coverage
Distributed engineers across multiple timezones
GMT+0 · GMT−5 · async-first