A campaign-template platform for digital marketers

The brief

Marketers were spending hours in Photoshop and copy decks producing variants of the same campaign. XLR8 Digital wanted a platform where the heavy lifting — layout, brand compliance, channel formatting — was templated, and the marketer’s job became “pick a template, fill in the variables, ship.”

What we built

• Template system — admins build campaign templates with named slots (image, headline, CTA, brand variant). Marketers see only the slots, never the layout primitives.
• Asset pipeline — image uploads with format validation, smart cropping for each social channel’s aspect ratio.
• Per-platform output generation — same campaign template renders correctly to Instagram, Facebook, X, LinkedIn dimensions.
• Vue.js admin with a side-by-side preview so marketers see what’s about to ship before it ships.
• Order workflow — campaign approvals, scheduled dispatch, and integration hooks for the team’s existing social-publishing stack.

Outcome

Campaign cycle time dropped from days to hours. The marketing team stopped being the bottleneck for their own product launches; the design team stopped being the help desk.